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Polar Beverage's early entry into seltzers gives it an advantage in a booming market

Polar Beverages has been in the Crowley family for more than 120 years. But it's never had an opportunity quite like it has today.
Consumers are ditching soda in droves, and overwhelmingly are turning instead to seltzer, where the Worcester company has long been a mainstay, especially in New England, where Polar says it commands roughly half the market.
“We were the first to flavor seltzer,” Polar Pre ...

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