May 13, 2019

101: Recruiting talent

Hiring the right employees on the first try saves money and time. Finding a new employee to join your company – done correctly – can provide a valuable asset to your business' culture and team momentum. It doesn't always have to mean relying on an expensive recruiting firm to help out, either. Here are some things you may want to try to build a strong gathering of talent.

Connect with local universities. Reach out and maintain relationships with area colleges. It helps to get the word out about job opportunities like internships but also full-time positions after graduation. Volunteering to speak about your industry and fostering relationships with career-resource center directors links your company to talent. "Focus on building strong partnerships with key academic departments, student clubs and faculty members," advises, getting specific with entities who have students with skills in demand at your workplace.

Involve employees. "Organizations that fail to use employees to assess potential employees are underutilizing one of their most important assets," writes Susan M. Heathfield at Employees can help with hiring in three ways, she says, with employees recommending candidates to your company; assisting in reviewing resumes; and helping interview potential candidates to see if they would be a good fit for the company. "People who participate in the selection process are committed to helping the new employee succeed," she adds.

Keep up with your company's social media content. Blogs, Facebook, LinkedIn are all valuable recruiting channels, offering information about your firm, its success and culture. Sam Holzman of cites a study showing 80% of employers say social recruiting helps them find passive candidates (great candidates who happen to already be employed). Don't only use social media to share job openings, but use it to generally build your brand as a great employer, spotlighting company core values.


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